Creative production, run with precision
9+ years turning creative vision into operational delivery, from briefing and concept through final rollout, for global brand and product campaigns.
Creative production and project management leader with 9+ years' experience serving as the central link between creative vision and operational delivery, managing end-to-end production workflows and cross-functional governance across photo, video, and digital content for global brand and product campaigns. Proven track record leading Art Directors, designers, and external freelancers and agencies from creative concept through post-production and final delivery, while owning vendor management, budget control, and contract administration for multi-market productions.
- Own end-to-end production and delivery of integrated marketing campaigns for Swiss retail and technology clients, managing a CHF 2M annual production budget
- Manage a premium positioned client portfolio, including Appenzeller Huus, an ultimate luxury hotel and lifestyle wellness community, and MAKK
- Built the agency's CGI and AI-generated content capability from the ground up
- Led end-to-end creative production for a global brand launch, from concept through market rollout
- Established standardized creative production workflows, briefing templates and asset approval processes across markets
- Delivered a Times Square campaign activation, a Red Dot Design Award, and a retail partnership with Harrods with a Vogue placement via Conde Nast for a client portfolio
- Conceived and produced a 70-piece product creative manual from concept through photography and rendering, defining product structure and creative direction, and writing full product description page (PDP) copy for the website
- Developed B2B sell-in tools and partner-facing sales materials, owned product and style naming conventions and evergreen brand terminology, and wrote packaging and hangtag copy across the product range
- Led and managed a 30+ person cross-functional team across two fintech platform launches
- Built scalable content production processes and standardized frameworks from the ground up
- Wrote and managed CRM email content and lifecycle campaigns to support fintech platform launches
- Managed a EUR 6M+ multi-market creative campaign with Forbes and Ringier Axel Springer
- Conceived and delivered the High-Tech Innovation Forum, a flagship UHNWI client event in Tel Aviv
- Led the Forbes Diamonds Series, training 300+ employees on brand and design standards across CEE markets
- Wrote and coordinated CRM email content for client campaigns and marketing programmes across CEE markets
The energy behind the execution
Based in Zurich, working across markets and time zones between briefings, sets, and studios. The same discipline applies to a production timeline as to any high-performance routine: clear goals, honest pacing, and no wasted steps between concept and delivery.
Tenacity & problem-solving
Built the agency's CGI and AI-generated content capability from the ground up at Rush Agency, and comfortable raising compliance, brand, or quality concerns early, even when it means pushing back internally.
Multiple projects, start to finish
Runs a live portfolio of concurrent client accounts and campaigns end to end, from brief through final delivery, without losing sight of budget, timeline, or brand standard.
Tight timelines, no shortcuts
Tracks production timelines and budgets against KPI and ROI targets, reporting regularly to senior stakeholders, while keeping delivery on time and on-brand under pressure.
Presentation & stakeholder communication
Delivered brand and design standards training as a speaker to 300+ employees across CEE markets, and regularly presents production plans and results to senior leadership.