From 1 November · Zurich, Switzerland
Brand systems, scaled with judgment
9+ years turning creative vision into operational delivery, from briefing and concept through final rollout, for global brand and product campaigns.
The edge isn't using more AI. It's knowing where not to use it.
Profile
Creative production and project management leader with 9+ years' experience serving as the central link between creative vision and operational delivery, managing end-to-end production workflows and cross-functional governance across photo, video, and digital content for global brand and product campaigns. Proven track record leading Art Directors, designers, and external freelancers and agencies from creative concept through post-production and final delivery, while owning vendor management, budget control, and contract administration for multi-market productions.
Professional experience
Senior Marketing Manager
+
Rush Agency (Marketing Agency) | Rapperswil, Switzerland
- Leads end-to-end strategy, production and delivery of integrated digital and content marketing campaigns for Swiss clients, managing a CHF 2M annual production budget
- Tracks production timelines and budgets against KPI and ROI targets, reporting regularly to senior stakeholders
- Advises clients and aligns product, creative and agency teams, translating business objectives into integrated marketing execution across channels
- Manages a premium client portfolio, among them Appenzeller Huus (luxury hospitality/wellness), providing creative direction for a new product line launch
Global Head of Brand Development & Project Manager
+
Bavvic (Global Consumer Brand) | Zurich, Switzerland
- Led the development and global rollout of BAVVIC’s brand positioning, visual identity and corporate design system, ensuring consistent implementation across digital, retail, media and communication touchpoints.
- Directed global brand campaigns and market activations, aligning Marketing, Digital, Social Media, Retail, Visual Merchandising and Communications around a consistent brand narrative and commercial objectives.
- Led the global brand relaunch and go-to-market execution, contributing to a 30% increase in brand recognition, international press coverage and a Times Square campaign activation in New York.
- Managed creative production, external agencies and suppliers, including budget oversight, contracts and delivery across multiple brand and campaign initiatives.
- Established standardized brand, creative and briefing workflows, improving consistency and efficiency across markets, channels and external partners.
- Developed B2B brand and sales materials supporting international commercial partnerships and secured a retail partnership with Harrods.
- Led integrated digital and content execution across paid, owned and CRM channels, connecting brand storytelling with campaign performance and customer engagement.
Senior Head of Marketing
+
Artbanx / Arkefi (Fintech) | Zurich, Switzerland
- Led and managed a 30+ person cross-functional team (sales, design, development, marketing) across multiple markets, structuring marketing and production workflows from the ground up
- Directed digital, content and go-to-market strategy for two fintech platform launches, aligning product positioning, CRM, content and campaign execution across internal and external teams
- Developed CRM and lifecycle communication programmes supporting client acquisition, engagement and fintech platform launches
- Managed crisis communications and cross-functional response in a regulated environment, maintaining consistency and brand integrity under pressure
- Mentored and coached managers toward a consultative, accountable way of working, moving teams from execution to strategic partnership with internal stakeholders
Project Marketing Manager | International Wealth Management, Asset Management
+
Credit Suisse (Finance) | Zurich, Switzerland
- Delivered digital marketing, campaigns, website and investment content, presentations, publications and client communications for Aventicum Capital Management over a one-year+ mandate, working closely with Relationship Managers and internal stakeholders
- Managed a EUR 6M+ multi-market marketing and content campaign in partnership with Forbes and Ringier Axel Springer, overseeing agency relationships, contract administration, budget and delivery timelines end to end; the campaign also carried a brand sponsorship with the Bolshoi Theatre (Moscow)
- Conceived and delivered the High-Tech Innovation Forum, a flagship UHNWI client event in Tel Aviv, owning event branding and guest experience end to end (flyers, event microsite, agenda, venue look and feel), alongside organizing international speakers and premium on-site production
- Led the Forbes Diamonds Series campaign, managing PR coverage and content agencies producing sponsored articles published in Forbes
- Wrote scripts and worked with professional video content production teams on post-event materials, translating flagship events into follow-up video content for stakeholders and press
- Scoped and implemented CRM enhancements and performance dashboards with IT, improving visibility into client marketing activity and enabling more data-driven campaign management across CEE markets
- Coordinated cross-functional delivery across legal, compliance, operations and external production agencies for complex, multi-market marketing programmes
- Acted as strategic marketing partner to senior leadership and Relationship Managers, translating client and commercial priorities into structured digital, content and marketing programmes
AI approach
AI-augmented brand and marketing strategist: I decide what stays human, what gets AI-augmented, and what should be automated entirely, before a single tool gets opened.
The competitive advantage isn't using more AI. It's knowing where not to use it.
Human
Augment
Automate
Drag to see the difference
Before
After
BeforeAfter
Creative variant generation
Augment+
Before
A small number of concepts, built by hand, reviewed one round at a time.
After
AI produces CGI and AI-generated creative variants at speed (built this capability at Rush Agency). Deciding which version is on-brand stays my call.
Performance reporting
Automate+
Before
Manual pulls from GA4 and Looker Studio, formatted into a deck before every stakeholder update.
After
Dashboards and KPI tracking run themselves. Time goes into interpreting the numbers and deciding what to change next, not assembling them.
Multi-market content adaptation
Augment+
Before
Every market's copy and creative adapted manually, market by market, language by language.
After
AI drafts the first pass of localized copy and assets. Cultural fit and tone across each market still gets a human check before release.
Brand and asset consistency
Augment+
Before
Every asset checked by hand against brand guidelines before approval, one by one.
After
AI-assisted checks flag off-brand assets at scale against the studio's approval workflows and briefing standards. Final sign-off on what represents the brand stays human.
Positioning & stakeholder decisions
Human+
Before
Budget trade-offs, brand positioning calls, and difficult stakeholder conversations, decided in the room.
After
Still decided in the room. AI can model scenarios and surface options, but accountability for the call, and for the relationship, doesn't get automated.
Track record
30%Brand recognition growth
150Sales managers trained on brand playbook
300+Employees trained on design standards
30Team members led, cross-functional
Skills & tools
Creative Production (Photo, Video, CGI, Digital)
Art Direction Coordination
Studio Workflow & Briefing
Asset Approval Processes
AI-Generated Content Production
Post-Production Oversight
Video Ad Spot Production (CapCut)
Video Scripting for Event & PR Content
Event Branding & On-Site Production
Adobe Creative Suite
Figma
Canva
Program Governance
Cross-Functional Stakeholder Management
Budget Control & Financial Oversight
Vendor, Freelancer & Agency Management
Contract Administration
Multi-Market, Multi-Channel Delivery
Timeline & KPI Tracking
Crisis & Risk Management
Brand Development & Strategy
Integrated Campaign Management
Retail & Visual Merchandising
PR & Media Partnerships
Go-to-Market Strategy
Content Strategy
CRM Email Copy
Product Description Page (PDP) Copy
B2B Sell-In Tools & Sales Materials
Product & Style Naming
Packaging & Hangtag Copy
Evergreen Terminology Development
Cross-Functional Team Leadership (up to 30)
Mentoring & Coaching
Training & Enablement (300+ trained)
Playbook & Guideline Development
Negotiation & Stakeholder Diplomacy
Monday.com
Trello
Notion
Jira
Asana
Linear
Miro
HubSpot
Salesforce
SAP
CapCut
Google Analytics / GA4
Looker Studio
Microsoft Office 365
Google Workspace
Front
Teams
English — Fluent
German — Professional
Polish — Native
AI-Powered Performance Ads (Google Certified)
AI-Generated Content Production
AI Marketing Strategy (Maven Certified)
AI Search Visibility & Tracking (SE Ranking Certified)
GA4 & Looker Studio Reporting
ChatGPT Professional
Midjourney
Microsoft Copilot
Runway
Google AI Studio
Anthropic Claude
Perplexity
Synthesia
About
The energy behind the execution
Based in Zurich, working across markets and time zones between briefings, sets, and studios. The same discipline applies to a production timeline as to any high-performance routine: clear goals, honest pacing, and no wasted steps between concept and delivery.
How I work
Tenacity & problem-solving
Built the agency's CGI and AI-generated content capability from the ground up at Rush Agency, and comfortable raising compliance, brand, or quality concerns early, even when it means pushing back internally.
Multiple projects, start to finish
Runs a live portfolio of concurrent client accounts and campaigns end to end, from brief through final delivery, without losing sight of budget, timeline, or brand standard.
Tight timelines, no shortcuts
Tracks production timelines and budgets against KPI and ROI targets, reporting regularly to senior stakeholders, while keeping delivery on time and on-brand under pressure.
Presentation & stakeholder communication
Delivered brand and design standards training as a speaker to 300+ employees across CEE markets, and regularly presents production plans and results to senior leadership.